Part 1: Using YouTube as a Business Tool
April 15th, 2009
photo credit: Spencer E Holtaway
By Matt Cook
Point.Click Media
Since YouTube burst onto the scene, people from all corners of the planet have flocked to post their vacation videos, favorite television clips, sporting highlights, video blogs, and countless other personalized videos to share with the world. Everyone has something to say, and they now have a place to say it. What a coincidence! Your business also has something to say…
YouTube doesn’t have to be just for the tweens and folks sitting in their office cubicles waiting for the boss to pop by. It can be an extremely effective tool for promoting your business. I’m not just talking about putting up your company’s television commercial either. Just think, using YouTube to post instructional or how-to videos on your products, video testimonials, support videos, trade show marketing videos, upcoming promotions, etc. The possibilities are endless.
Well why not just put a video up on my website then?
That’s a fair question. The great thing about YouTube is that it’s also a social network site of sorts. Imagine, a worldwide audience being able to not only view your videos, but to be able to comment on them and rate them, offering you free valuable feedback. YouTube also allows you to embed the videos directly on your website, meaning you can promote them through your website, and still have a loyal following via YouTube. Having YouTube host the video files also allows you to save on hosting and bandwidth costs. You also don’t need to worry about whether or not the end user will have the right software or plugin to see your videos. YouTube is as universal as it gets.
Now that we’ve got the creative juices flowing and you’ve got some ideas on promoting your business through online video, contact Point.Click Media to help you make it happen.
You can leave a response, or trackback from your own site.Posted in Web Tools on April 15th, 2009
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