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Rebranding Reviews: Kraft Foods

July 29th, 2009

By Matt Cook
Point.Click Media

Note: Point.Click Media has not been involved with this actual project. This is merely a review for study purposes:

kraft

Kraft Foods has long been a conglomerate of several brands that operate under one main roof. Not only are they the makers of Kraft Dinner – making meal choices easy for college students since the mid-eighties, and to quote late comedian Richard Jeni, is “still 33 cents per metric tonne. Just pop it in the microwave and set it to ‘cardiac arrest’”, Kraft has been operating numerous brands including pizzas, peanut butter, cookies and frozen dinners for years. The list goes on.

Herein lies the problem: taking some of the focus off of the Kraft name itself to give some of their sub-brands a little breathing room. Read the rest of this entry »

Posted in Branding Reviews

Last Weeks Twitter Updates for 2009-07-27

July 27th, 2009

  • If you were a kid in the 80's this may scare you! They are making a Voltron Movie!!? http://bit.ly/ejgst #
  • For all asking why their Google start pgs have gone crazy. So far the only fix I've seen it to close the chat window. #
  • … AND YouTube looks to be dumping IE 6 as well !!! http://bit.ly/3Ps9b9 #
  • Looks like Digg feels our IE 6 pain! http://bit.ly/wmmHD #
Posted in Twitter Updates

Part 2: Google Analytics – Doing Some Mythbusting

July 22nd, 2009

Comparing brand visit

photo credit: Search Engine People Blog

By Matt Cook
Point.Click Media

Last week we took a quick look at some of the most basic tools that Google Analytics has to offer and how it can offer valuable feedback data for your business. However, since Google Analytics is a free service for anyone who wishes to use it, naturally there is bound to be some negative PR from some of the naysayers out there. What we’re doing this week is looking at busting a few of those myths to prove that there’s no reason not to take advantage of this extremely powerful business tool. Read the rest of this entry »

Posted in Product Reviews, Web Tools

Last Weeks Twitter Updates for 2009-07-20

July 20th, 2009

  • Has your iPod or iPhone been bugged by the mafia? this man seems to think so. Que another one for the weird file! http://bit.ly/zFaHm #
  • Can you imagine being charge a Quadrillion Dollars to eat one meal? This guy can! http://bit.ly/WJAaZ #
  • With Google and Microsoft about to go to war CNN has got us covered! http://bit.ly/uBFJQ #
  • File this one under most morbid and bizarre robot ever! http://bit.ly/DQhw4 #
  • Sounds Good: "30 per cent of Moncton employers planned to hire new staff between now and September" http://bit.ly/AL8XP #
  • What can't you do with a good WordPress install these days!? Now project management? http://bit.ly/MBW7d #
  • So you want to keep your data secure. So make sure you check your…. outlets!? http://bit.ly/36xzve #
Posted in Twitter Updates

We’re looking for developers!

July 16th, 2009

Point.Click Media Productions  is expanding!

We are currently accepting applications from freelance programmers and web developers. Experience in

  • MySQL
  • PHP
  • CSS
  • HTML
  • Javascript
  • Javascript libraries is required.

Experience in ASP, .NET, Search Engine Optimization as well as Content Management Systems (CMS) is also an asset.

Please note that all resume submissions should include a sample of previous works. Information may be submitted by using the form provided below or in person at:
451 Paul St. Dieppe,
Suite 106,
Monday to Friday, between the hours of 9:00 AM and 5:00 PM.

Freelancer Information
  1. (required)
  2. (required)
  3. (valid email required)
  5. Do you live in the Greater Moncton Area ?
 

cforms contact form by delicious:days

Posted in Point.Click News

Part 1: Google Analytics – Who’s Visiting My Website?

July 15th, 2009

Google logo render - Mark Knol

Image by Mark Knol

By Matt Cook
Point.Click Media

Wouldn’t it be great if there was a way to see who was visiting your website? I don’t mean just counting the number of hits with one of those horrible looking black and fluorescent green hit counters that you see at the bottom of some websites, but to see some actual data about who is visiting your site and what they’re looking for?

OK, the jig is up. Google has a simply magnificent piece of web-based software available to anyone and everyone who wishes to use it, and here’s the best part: It’s free. I’m talking about Google Analytics. Read the rest of this entry »

Posted in Product Reviews, Web Tools

Last Weeks Twitter Updates for 2009-07-13

July 13th, 2009

  • Looks like Gmail and other Google products are finally all grown up and have dropped the beta badge. #
  • Congrats to fellow entrepreneurs Nicola MacNaughton & Allain Ouellette for their awards last night! http://bit.ly/36Sy5X #
  • Looks like Google is finally going to build us that OS it's been rumored to be working on for years! http://bit.ly/12oM44 #
  • The 55 and up crowd are about to take over facebook… Think the teenagers wills stick around? http://bit.ly/xADAB #
  • If you haven't gotten rid of Internet Explorer yet then now is the time. Firefox 3.5 is out! http://bit.ly/TrIOO #
  • Giving a new Project Management system a go here at Point Click .ProjectPier, Is it good enough to make the cut? We'll let you know! #
Posted in Twitter Updates

Rebranding Reviews: Gatorade

July 8th, 2009

By Matt Cook
Point.Click Media

Note: Point.Click Media has not been involved with this actual project. This is merely a review for study purposes:

gatorade

With Pepsi recently undergoing a rebranding of sorts, you won’t be shocked to hear that Gatorade is a Pepsi product. With Pepsi taking an abbreviated approach to many of its products including Mountain Dew (which is now Mtn Dew), their Gatorade brand has also undergone a significant change. Read the rest of this entry »

Posted in Branding Reviews

Last Weeks Twitter Updates for 2009-07-06

July 6th, 2009

  • Don't have the money to redo your site or spend on fancy marketing well there are some free things you can do http://bit.ly/Imh6g #
  • All our clients out there with newsletters you've probably heard us say similar things but these folks do seem to get it http://bit.ly/qXw93 #
Posted in Twitter Updates

Marketing with Landing Pages

July 1st, 2009

macro pixels url cliche

photo credit: chrisdlugosz

By Matt Cook
Point.Click Media

Wouldn’t it be great if there was an easy way to track the success of a recent marketing campaign? To know exactly how many visitors came and how many units were sold? Landing pages are becoming an increasingly popular avenue for business owners to follow their marketing campaigns. Read the rest of this entry »

Posted in Web Tools