By Matt Cook
Point.Click Media
It’s no secret that with the advancement of information technology over the years, our society has become accustomed to the ‘Quick N’ Easy’ methodology. From TV dinners to spray-on hair in a can, this mentality has fulfilled 2 major purposes – first, is has allowed us to pool existing technologies into bigger, better and faster products, and second, it helps fill the late night television schedule with much needed infomercials. Where else are you going to see an 85 year-old man pull a fully loaded tractor trailer with his 5 dollar dentures at 3:30 in the morning? Read the rest of this entry »
Posted in Branding TipsBy Matt Cook
Point.Click Media

How would you like to have a mobile, 24 hour, rolling advertisement? Sounds great doesn’t it? What better way to promote your business than by branding your company vehicle. When you’re out and about during the day or simply parked at the office, it’s an extra place to have your business working for you.
Seems like a no brainer, right? Believe it or not there are still oodles of businesses out there that are not taking advantage of their every day items to brand their business. Branding your vehicle doesn’t have to be a big production either. Some businesses choose the full vehicle wrap method and literally turn their vehicles into rolling billboards. Others prefer just a simple logo and/or contact information. It’s all up to you, really… but here are 3 main reasons why branding your vehicle makes too much sense to ignore: Read the rest of this entry »
Posted in Branding TipsBy Matt Cook
Point.Click Media
It’s a simple question that we get asked all the time: “Can I own more than one domain name?”
Of course you can. Any person or business can own as many domain names as they please. In fact, we often encourage businesses to take advantage of it. At one time, purchasing domain names in bulk was a surefire way to burn a hole in your pocketbook, but with today’s extremely competitive market for buying, selling and trading domains, acquiring domain names has become as economical as ever.
So how does all of this affect my business?
Here are the top 4 reasons why your business should be operating multiple domain names and how they can help build your business and give it a dynamic online identity. Read the rest of this entry »
Posted in Branding TipsBy Matt Cook
Point.Click Media
We all need breaks right?
This week we’re implementing story time at Point.Click Media. I’d like to take a little time do to some reading, writing, maybe even a little ranting, but most of all reminiscing. It’s a story about people and their love for technology and getting more than they may have bargained for.
At this time I’ll let everyone nestle up next to the fireplace while I grab my pipe and slippers and we’ll take a journey back to the good old days of yesteryear. Read the rest of this entry »
Posted in General News