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Last Weeks Twitter Updates for 2009-12-28

December 28th, 2009

  • Taking some time off over the holidays before opening new office. Merry Christmas to all our clients and friends! #
  • Painting our new office space at 108 High st Moncton today! So if you see our old space empty no worries we just moved! #
Posted in Twitter Updates

Point.Click’s Christmas Wish List

December 23rd, 2009

Christmas Tree Closeup 3

photo credit: sociotard

By Matt Cook
Point.Click Media

It’s the time of year for giving, so with only 2 days to go before turkey, tinsel and tradition, we figure it’s time to hand out some Christmas gifts and wishes to some folks who could really use them.

1. For Lars & Jens Rasmussen (The Google Wave & Google Maps guys) – A resoundingly successful official launch for Google Wave. Something like this is too good to sit in BETA testing for 5 years *cough*Gmail*cough*.

2. For Canada’s Olympic Athletes – A boatload of medals at the 2010 Olympic Winter Games. Please. Gold, Silver, Bronze, Platinum, Nickel Alloy… whatever it takes to ensure we don’t have to hear about our nation’s athletic deficiencies from every media outlet in Canada for the next 4 years.

3. For Mark Zuckerberg (Founder & CEO of Facebook) – A Mr. Potato Head, so he can keep changing the face of something else for a while. Read the rest of this entry »

Posted in General News

Making a List and Checking It Twice

December 16th, 2009

rudolph

Grandma got run over, but she should have seen the sign... photo credit: TheTruthAbout...

By Matt Cook
Point.Click Media

It’s that time of year again, folks. No, I’m not referring to that time of year when a jolly fat guy in a red suit flies across the planet in a reindeer powered sled, jamming his 400 pound torso through every 2×3 chimney on God’s green (or white) earth in a 24-hour time period… I’m talking about budgeting for the new year.

The same series of questions usually comes around every year: “Are we going to redo our website this year? Are we going to hire a copywriter to spruce up the content?” etc. But before you answer any of those questions, you should be taking a quick run-through your website to figure out if redesigning the site is justified before you give it the heave-ho.

So let’s find out if you’ve been naughty or nice, shall we? Read the rest of this entry »

Posted in Branding Tips

Last Weeks Twitter Updates for 2009-12-14

December 14th, 2009

  • SO TRUE! RT @stephenbrander: The reason social media is so difficult for most organizations (Seth Godin): http://bit.ly/8PueJ7 #
  • Don't piss apple off… they could take your livelyhood! http://bit.ly/6WshBb #
Posted in Twitter Updates

You Down with CPC?

December 9th, 2009

By Matt Cook
Point.Click Media

Most businesses owners would agree that advertising budgets can be a pain to manage. “How much should I be spending on advertising? Where should I be advertising? What mediums? What campaigns?” The list goes on. What a lot of people don’t realize is the research that needs to be performed before you ever think about putting your campaign together. Luckily Google has all the tools at your disposal to operate and manage your own web-based advertising campaigns, and allow you to pay as much or as little as you want.

Did he just say what I think he did?

I sure did. Google Adwords is a web-based revenue generating and revenue sharing advertising tool used to drive traffic to your website. You’ve likely seen them around, possibly without even knowing it. Adwords allows its users to specifically target their demographics and maintain all aspects of their advertising campaigns. This is great for not only helping to identify your market, but the Cost-Per-Click method employed by Google Adwords means you can set a minimum or maximum budget and operate anywhere in between. Read the rest of this entry »

Posted in Web Tools

Last Weeks Twitter Updates for 2009-12-07

December 7th, 2009

  • As much as I hate to admit it I think every designer has at least one story like this! http://bit.ly/4HMme7 #
  • Not our usual form of blob update but we found it amusing… and we'll probably be the only ones? http://bit.ly/7BVKeY #
Posted in Twitter Updates

Have you gone viral?

December 2nd, 2009

By Matt Cook
Point.Click Media

chaos study [mentos fountain]

photo credit: woodleywonderworks

There’s no doubt that YouTube has quickly become an internet phenomenon. It’s caught on quicker than the H1N1 virus. The ability to watch videos from all over the world allows people to keep up to date, reminisce, or just simply rot their brain with every category of video imaginable. But YouTube isn’t just a place to waste away the work week. It also offers great potential to businesses that are looking to market themselves with online video. What we’re looking at this week is how to turn your videos into potential leads and sales by using YouTube.

Let’s start with your account. YouTube has a nice feature that allows you to sign up with a variety of different account types, be it a musician, director, guru and more. This allows you to effectively highlight the content of your videos as coming from a reliable source and not just some schmuck with a webcam spouting off about the latest political propaganda or Lindsay Lohan’s latest brush with the law.

If your content is good, people will always come back for more. There’s also the viral factor. Whether it’s college students shooting off Coke and Mentos choreographed to Beethoven’s Fifth Symphony or some guy busting off every dance move since the Caveman Shuffle in a 5-minute montage, there’s always the ‘next big thing’ waiting to show up in your inbox every week. Read the rest of this entry »

Posted in Web Tools