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What’s in a Logo?

January 27th, 2010

By Matt Cook
Point.Click Media

Is there a more important piece to your overall brand than your company logo? Your logo is essentially the face of your business in the commercial world. It’s important to have a name, brand, and overall image that you’re proud to stand behind. So what makes a good logo? A great logo should have a few key attributes attached to it: Read the rest of this entry »

Posted in Branding Tips

Rebranding Reviews: AOL

January 20th, 2010

By Matt Cook
Point.Click Media

Note: Point.Click Media was not involved with this project. This is merely a review for study purposes.

Good ol’ AOL. Yes, unfortunately they are still around. America Online: the same company that’s been dedicated to making the technologically unsavvy kill themselves since 1997. You may also recognize them as the company that’s been jamming your mailbox full of useless CDs every month that you’ve been using as frisbees for your dog. Read the rest of this entry »

Posted in Branding Reviews

Last Weeks Twitter Updates for 2010-01-18

January 18th, 2010

Posted in Twitter Updates

Getting Your Blog Up and Running

January 13th, 2010

Adam West - portrait smile

photo credit: el fedora - Holy Baffling Bloggers! It's Adam West!

By Matt Cook
Point.Click Media

Keeping up with your blog can be a daunting task. Many bloggers are hungry to get going and only a few short weeks into it realize that they’ve severely underestimated the work involved in keeping all portions of their website up to date. Our goal this week is to help those that may have lost a bit of that hunger and help make their lives a bit easier. Here are just a few common mistakes that bloggers tend to make that can often have them screaming uncle before they even really get going. Read the rest of this entry »

Posted in Tips and Tricks

Last Weeks Twitter Updates for 2010-01-11

January 11th, 2010

  • We are in the process of getting our phone # moved to the new location. If you need to reach us cell # is one way and we check the voicmail #
  • We are up and running in our new offices at 108 High St Dieppe, Just need to get some doors, signs, and the phone transfered WHEW!! #
Posted in Twitter Updates

Getting With the Times

January 6th, 2010

By Matt Cook
Point.Click Media

Back in the day – which in technology terms can stand for as little as 5 years ago – Content Management Systems (CMS) were virtually unheard of for the average small business. In order to update your website you needed a web developer in house or on call who knew how to code web pages and edit HTML code without blowing your website to pieces. Only the major corporations had the funds for the 5- and 6-figure price tags to develop their own systems that allowed the average employee to edit the site with absolutely no background in web development. Read the rest of this entry »

Posted in Web Tools