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Last Weeks Twitter Updates for 2010-05-31

May 31st, 2010

Posted in Twitter Updates

Social Media Mistake #3: Policy Shmolicy

May 26th, 2010

SUE

photo credit: Lunchbox Photography - Poor customer service will get you eaten up by your clients quicker than this guy, and by the looks of him, he's pretty hungry

By Matt Cook
Point.Click Media

The following is part 3 of 5 in our series about social media mistakes. To refresh yourself on the previous topics, see these links:

Mistake #1: Being a Guru
Mistake #2: Live and Let Die

It should be noted that your personal social media efforts should be separated by a giant Jurassic Park-style electric fence from your business social media efforts. Now, that is not to say that you shouldn’t be joining your own company Facebook group (wouldn’t that defeat the purpose?), but it’s important to know that if you are going to pursue any type of social media that involves your business and your employees that there should be some well established ground rules laid first. Read the rest of this entry »

Posted in Web Tools

Last Weeks Twitter Updates for 2010-05-24

May 24th, 2010

Posted in Twitter Updates

Social Media Mistake #2: Live and Let Die

May 19th, 2010

Abbey Road- The Beatles

photo credit: beatles maniac11 - If you're going to be bigger than Jesus, you better be ready to put some serious effort into it.

By Matt Cook
Point.Click Media

The following is part 2 in our series about social media mistakes. To refresh yourself on the previous topic, see this link:

Mistake #1: Being a guru

A common consequence of Mistake #1 is that after signing up on 30 different social media sites and bombarding your email inbox full of automatic friend requests from deceased presidents and adult film stars, you quickly realize that you have no idea how to keep all of your accounts up to date and relevant with fresh content. So, what happens next? Your social media endeavors quickly fall to the wayside because you can’t keep up with the workload. Read the rest of this entry »

Posted in Web Tools

Social Media Mistake #1: Being a Guru

May 12th, 2010

Ashton Kutcher Talks About Valentine's Day

photo credit: Made In Hollywood - You thought your kids had a lot of friends? Ashton Kutcher has 478 billion twitter followers... your kids just got Punk'd

By Matt Cook
Point.Click Media

The following is part 1 of 5 in our series about social media mistakes:

As people grow increasingly comfortable with social media and as entrepreneurs begin to realize the potential marketing power behind them related to their business, it’s quite common to get all worked up into a frenzy and start diving head first into the deep end before realizing they don’t know how to swim. Read the rest of this entry »

Posted in Web Tools

So What’s the Deal With Vector?

May 5th, 2010

This type of Vector - although delicious and high in fibre - is not what were talking about

This type of Vector - although delicious and high in fibre - is not what we're talking about

By Matt Cook
Point.Click Media

If you’ve ever gone to a sign shop, cresting/embroidery shop, or any design and printing house to get your marketing materials designed or printed, there’s a good chance that one of the very first questions you’ll be presented with is, “Can you supply us with a vector of your logo?” Your first instinct may be to reply, “A logo? Sure! I’ll send a JPEG over as soon as I get back to the office.” But do you really know what you are providing? Read the rest of this entry »

Posted in Branding Tips, General News