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Part 1: Travelling the Amazon

June 30th, 2010

By Matt Cook
Point.Click Media

With web trends dipping and diving into new avenues every day, and with the increasingly rapid evolution of technology in online shopping, there’s one website out there that has seemed to weather every storm and, in many cases, set the trends themselves.

There’s no questioning Amazon’s place in e-commerce history. They’ve been among the pioneers since the very beginning. Their very first business model was simply to be an online bookstore in the mid-1990’s. The Amazon brand has since expanded into selling everything from A-to-Z, just as their latest logo incarnation says. Read the rest of this entry »

Posted in Branding Reviews

Part 2: Driving Traffic to Your New Website for Pennies a Day

June 23rd, 2010

Obsolete Book - 5/365

photo credit: Jamiesrabbits - "Hello? Operator? I'm looking for someone who can point me towards the 21st century..."

By Matt Cook
Point.Click Media

Last week, in the first half of this 2 part series, we offered a few ways to help you get your website off the ground by providing free methods of driving traffic to your website to help your organic search engine rankings. This includes updating your website with regular content and link building with your closest business partners and associations, among other things.

All of our provided free methods work great, however they can take a significant amount of time to produce results. Now, we’re not all perfect – often, when we don’t see results right away we’re bound to fall off the wagon eventually. There’s no real reason to fret over it though, because unlike those 10 unsightly pounds you have circled in red permanent marker on the top of your New Years Resolution list every January, your immediate problems can be resolved with only a pocket full of change. We’re not talking thousands of dollars or even hundreds. You can essentially purchase extra traffic for the cost of a ham sandwich. Read the rest of this entry »

Posted in Branding Tips, General News, Tips and Tricks

Part 1: Driving Traffic to Your New Website – For FREE

June 16th, 2010

141 Little Suamico House 26

photo credit: MorrowLess - Corn on the Ty Cobb anyone?

By Matt Cook
Point.Click Media

It’s the nature of the entrepreneur. You’ve invested some money into your website, giving it a fresh new look and all kinds of great new features that are going to have your customers drooling and itching to throw fistfuls of cash at you like Steve Jobs at an Apple Developers Conference. Now you want to start cashing in a return on your investment.

Alas, you’ve launched the website and not much is happening. You’ve built it, so why aren’t they coming? Well unfortunately, unlike the vast cornfields of Iowa that are inhabited by hoards of dead baseball players just waiting to flock to Kevin Costner’s house for a game of poltergeist stickball, search engines don’t give you that automatic drawing power just because you’re there. You need to earn their respect. Read the rest of this entry »

Posted in Branding Tips, General News, Tips and Tricks

Social Media Mistake #5: Expecting Too Much

June 9th, 2010

Contrary to what you may have read, Twitter is not simply Amway for internet nerds

By Matt Cook
Point.Click Media

The following is the final article in our series about social media mistakes. To refresh yourself on the previous 4 topics, see these links:

Mistake #1: Being a Guru
Mistake #2: Live and Let Die
Mistake #3: Policy Shmolicy
Mistake #4: Who Needs Metrics?

Have you ever seen those infomercials on at 4:00 in the morning where some guy in a 3 piece suit is standing in front of his 1o million dollar mansion and 3 pimped out Lamborghinis with his supermodel girlfriend bragging about how he raked in a billion dollars over the weekend on the internet? Lucky for you he’s willing to share his secret if you buy his 10 page book for 19 easy installments of $700. He’s even going to throw in a ShamWOW to sweeten the deal.

Well, contrary to what this jailbird is telling you… there’s really no get rich quick schemes out there for social media. If there were, they wouldn’t be schemes at all would they? They would make for a pretty popular business model. Read the rest of this entry »

Posted in Web Tools

Last Weeks Twitter Updates for 2010-06-07

June 7th, 2010

Posted in Twitter Updates

Social Media Mistake #4: Who Needs Metrics?

June 2nd, 2010

Birdland!

photo credit: TheeErin - With the Ronco Rotisserie you can set it and forget it. With social media... not so much.

By Matt Cook
Point.Click Media

The following is part 4 of 5 in our series about social media mistakes. To refresh yourself on the previous topics, see these links:

Mistake #1: Being a Guru
Mistake #2: Live and Let Die
Mistake #3: Policy Shmolicy

Unless you’re operating a do-it-yourself car wash that allows you to show up and empty the coin box once a week, it’s pretty likely that your day to day customer relationships are kept up by people and not by the PowerScrubber 5000. In addition to the people you have working behind the scenes, this also makes your business itself a living, breathing entity. It’s constantly growing and expanding and consistently reaching out to new avenues and always focusing on how to improve things. Read the rest of this entry »

Posted in Web Tools