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A Sneak Peek at Our New Branding

July 28th, 2010

By Matt Cook
Point Click Media

Sniff sniff…

There are a multitude of memorable lines that sappy parents usually break out when their kids reach the age when they’re ready to leave the nest. Many of the more common ones include:

“I remember when she was just a baby…”

“Do you think she’ll make it out there?”

“I’ve got the carpenter coming Tuesday to measure for the hot tub…”

Business owners can often share many of these same feelings because in many ways their businesses are also their children, and Point Click Media is no different. Our baby has come a long way since being conceived as a few ideas that over time have seen ups and downs and many lessons learned, but ultimately we’ve seen Point Click grow into a healthy, thriving web development firm. Now it’s time for us as business owners to let our baby strut her stuff and “show the world what you’re made of, sweetheart.”

No, I didn’t actually rip this off from the front of a Hallmark card. It’s pretty much our reasoning for our face-lift at Point Click. We’re 4 years old now and it’s time to lose the training wheels. It’s time to give ourselves a look that accompanies what Point Click Media is all about – a clean, streamlined approach to effective online marketing.

FrontSideCard

Stay tuned to the website as well folks, as this very blog that you’re reading will be undergoing some major changes to feature the new branding.

We’re extremely excited at the road ahead for Point Click Media. There are always peaks, valleys and countless twists and turns, but you can be sure that Point Click Media is prepped to hit that sucker with the rear view mirror torn off and the pedal to the metal. What better way to hit the road than in a ’69 Camaro Convertible with a fire-breathing T-Rex behind the wheel and Ozzy Osbourne strapped to the hood.

Your move, world.

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

Posted in General News

Last Weeks Twitter Updates for 2010-07-26

July 26th, 2010

Posted in Twitter Updates

Last Weeks Twitter Updates for 2010-07-26

July 26th, 2010

Posted in Twitter Updates

Rebranding Reviews: MapQuest

July 21st, 2010

By Matt Cook
Point.Click Media

Note: Point.Click Media was not involved with this project. This is merely a review for study purposes.

Remember MapQuest? Back in 2002 you felt like you had the technology at hand to build the atomic bomb because MapQuest allowed you to embed their web-based global mapping system right into your website. How cool was that?

First of all, does anyone still use MapQuest? It seems like in recent years MapQuest has fallen so far behind Google Maps that it wouldn’t shock anyone if they just fell off the face of the earth. Nevertheless, MapQuest is actually a subsidiary of AOL who have also recently rebranded. Perhaps the two coincide in some form in order to try and distance themselves from old, outdated, inept technology. Read the rest of this entry »

Posted in Branding Reviews, General News

Last Weeks Twitter Updates for 2010-07-19

July 19th, 2010

  • Interested in learning jQuery? Sitpoint has their jquery ninja book online for free in the digital formats TODAY ONLY! http://bit.ly/taVPi #
Posted in Twitter Updates

Should Your Website Be Mobile Ready?

July 14th, 2010

Openness: FaceTime

photo credit: myuibe - If Steve Jobs knows two things, it's the iPhone and how to get a crazy good deal on buying black turtlenecks in bulk.

By Matt Cook
Point.Click Media

It’s not a huge stretch of the imagination by any means to realize that mobile devices are quickly becoming the wave of the future for browsing the internet. With the ability to access the billions of web pages on the web from the luxury of your phone or hand-held device from anywhere on the planet, it doesn’t take a rocket scientist to figure out why the trend is becoming so popular.

Let me throw some quick statistics at you:

  • 100 million. That’s the number of Blackberries sold to date.
  • 85 million. That’s the total number of iPhones and iPod Touches that have been sold as of April 2010.
  • 3 million. That’s the number of iPads that have been sold in the last 80 days.
  • 1.7 million. That’s the number of iPhone 4 units alone that have been sold since launch on June 21st. Read the rest of this entry »
Posted in General News, Web Tools

Part 2: Travelling the Amazon

July 7th, 2010

By Matt Cook
Point.Click Media

Last week we began looking at how Amazon has solidified itself as a leader in e-commerce without having to undergo any major face lifts or radical changes in layout.

We’ve come across two active trends right away that can be attributed to Amazon – the tab menu system and the fluid layout. As we move toward the present we begin to see a few subtle changes to the website that don’t necessarily call for any alarms, but are still notable enough to change the way users navigate the website. Read the rest of this entry »

Posted in Branding Reviews