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A Sneak Peek at Our New Branding

July 28th, 2010

By Matt Cook
Point Click Media

Sniff sniff…

There are a multitude of memorable lines that sappy parents usually break out when their kids reach the age when they’re ready to leave the nest. Many of the more common ones include:

“I remember when she was just a baby…”

“Do you think she’ll make it out there?”

“I’ve got the carpenter coming Tuesday to measure for the hot tub…”

Business owners can often share many of these same feelings because in many ways their businesses are also their children, and Point Click Media is no different. Our baby has come a long way since being impregnated with a few ideas that over time have seen ups and downs, taken in lessons learned, but ultimately we’ve seen Point Click grow into a healthy, thriving web development firm. Now it’s time for us as business owners to let our baby strut her stuff and “show the world what you’re made of, sweetheart.”

No, I didn’t actually rip this off from the front of a Hallmark card. It’s pretty much our reasoning for our face-lift at Point Click. We’re 4 years old now and it’s time to lose the training wheels. It’s time to give ourselves a look that accompanies what Point Click Media is all about – a clean, streamlined approach to effective online marketing.

FrontSideCard

Stay tuned to the website as well folks, as this very blog that you’re reading will be undergoing some major changes to feature the new branding.

We’re extremely excited at the road ahead for Point Click Media. There are always peaks, valleys and countless twists and turns, but you can be sure that Point Click Media is prepped to hit that sucker with the rear view mirror torn off and the pedal to the metal. What better way to hit the road than in a ‘69 Camaro Convertible with a fire-breathing T-Rex behind the wheel and Ozzy Osbourne strapped to the hood.

Your move, world.

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

Posted in General News

Last Weeks Twitter Updates for 2010-07-26

July 26th, 2010

Posted in Twitter Updates

Last Weeks Twitter Updates for 2010-07-26

July 26th, 2010

Posted in Twitter Updates

Rebranding Reviews: MapQuest

July 21st, 2010

By Matt Cook
Point.Click Media

Note: Point.Click Media was not involved with this project. This is merely a review for study purposes.

Remember MapQuest? Back in 2002 you felt like you had the technology at hand to build the atomic bomb because MapQuest allowed you to embed their web-based global mapping system right into your website. How cool was that?

First of all, does anyone still use MapQuest? It seems like in recent years MapQuest has fallen so far behind Google Maps that it wouldn’t shock anyone if they just fell off the face of the earth. Nevertheless, MapQuest is actually a subsidiary of AOL who have also recently rebranded. Perhaps the two coincide in some form in order to try and distance themselves from old, outdated, inept technology. Read the rest of this entry »

Posted in Branding Reviews, General News

Last Weeks Twitter Updates for 2010-07-19

July 19th, 2010

  • Interested in learning jQuery? Sitpoint has their jquery ninja book online for free in the digital formats TODAY ONLY! http://bit.ly/taVPi #
Posted in Twitter Updates

Should Your Website Be Mobile Ready?

July 14th, 2010

Openness: FaceTime

photo credit: myuibe - If Steve Jobs knows two things, it's the iPhone and how to get a crazy good deal on buying black turtlenecks in bulk.

By Matt Cook
Point.Click Media

It’s not a huge stretch of the imagination by any means to realize that mobile devices are quickly becoming the wave of the future for browsing the internet. With the ability to access the billions of web pages on the web from the luxury of your phone or hand-held device from anywhere on the planet, it doesn’t take a rocket scientist to figure out why the trend is becoming so popular.

Let me throw some quick statistics at you:

  • 100 million. That’s the number of Blackberries sold to date.
  • 85 million. That’s the total number of iPhones and iPod Touches that have been sold as of April 2010.
  • 3 million. That’s the number of iPads that have been sold in the last 80 days.
  • 1.7 million. That’s the number of iPhone 4 units alone that have been sold since launch on June 21st. Read the rest of this entry »
Posted in General News, Web Tools

Part 2: Travelling the Amazon

July 7th, 2010

By Matt Cook
Point.Click Media

Last week we began looking at how Amazon has solidified itself as a leader in e-commerce without having to undergo any major face lifts or radical changes in layout.

We’ve come across two active trends right away that can be attributed to Amazon – the tab menu system and the fluid layout. As we move toward the present we begin to see a few subtle changes to the website that don’t necessarily call for any alarms, but are still notable enough to change the way users navigate the website. Read the rest of this entry »

Posted in Branding Reviews

Part 1: Travelling the Amazon

June 30th, 2010

By Matt Cook
Point.Click Media

With web trends dipping and diving into new avenues every day, and with the increasingly rapid evolution of technology in online shopping, there’s one website out there that has seemed to weather every storm and, in many cases, set the trends themselves.

There’s no questioning Amazon’s place in e-commerce history. They’ve been among the pioneers since the very beginning. Their very first business model was simply to be an online bookstore in the mid-1990’s. The Amazon brand has since expanded into selling everything from A-to-Z, just as their latest logo incarnation says. Read the rest of this entry »

Posted in Branding Reviews

Part 2: Driving Traffic to Your New Website for Pennies a Day

June 23rd, 2010

Obsolete Book - 5/365

photo credit: Jamiesrabbits - "Hello? Operator? I'm looking for someone who can point me towards the 21st century..."

By Matt Cook
Point.Click Media

Last week, in the first half of this 2 part series, we offered a few ways to help you get your website off the ground by providing free methods of driving traffic to your website to help your organic search engine rankings. This includes updating your website with regular content and link building with your closest business partners and associations, among other things.

All of our provided free methods work great, however they can take a significant amount of time to produce results. Now, we’re not all perfect – often, when we don’t see results right away we’re bound to fall off the wagon eventually. There’s no real reason to fret over it though, because unlike those 10 unsightly pounds you have circled in red permanent marker on the top of your New Years Resolution list every January, your immediate problems can be resolved with only a pocket full of change. We’re not talking thousands of dollars or even hundreds. You can essentially purchase extra traffic for the cost of a ham sandwich. Read the rest of this entry »

Posted in Branding Tips, General News, Tips and Tricks

Part 1: Driving Traffic to Your New Website – For FREE

June 16th, 2010

141 Little Suamico House 26

photo credit: MorrowLess - Corn on the Ty Cobb anyone?

By Matt Cook
Point.Click Media

It’s the nature of the entrepreneur. You’ve invested some money into your website, giving it a fresh new look and all kinds of great new features that are going to have your customers drooling and itching to throw fistfuls of cash at you like Steve Jobs at an Apple Developers Conference. Now you want to start cashing in a return on your investment.

Alas, you’ve launched the website and not much is happening. You’ve built it, so why aren’t they coming? Well unfortunately, unlike the vast cornfields of Iowa that are inhabited by hoards of dead baseball players just waiting to flock to Kevin Costner’s house for a game of poltergeist stickball, search engines don’t give you that automatic drawing power just because you’re there. You need to earn their respect. Read the rest of this entry »

Posted in Branding Tips, General News, Tips and Tricks

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